"The groundwork of all happiness is health." - Leigh Hunt

“Beer glasses” a myth, however the appeal of alcohol is real and dangerous

September 22, 2023 – We humans have a mixed relationship with alcohol. On the one hand, it helps us loosen up after a stressful day and feel more comfortable in social situations. But excessive use can impact your health and increase the danger of unsafe behavior, injury, violence and illness.

Now researchers say curbing these negative effects starts with a greater understanding of alcohol's appeal. Take a recent study on the results of alcohol on men's sexual desire.

The study found that having just a few drinks doesn't provide you with “beer glasses” that make other people look more desirable. However, for those who're tipsy, chances are you’ll be more willing to approach a horny stranger.

An amusing finding? Perhaps. But it also raises questions on alcohol abuse.

“Although these results may seem startling, we hope they contribute to a more serious goal of better understanding why some people are particularly sensitive to the seductive social effects of alcohol,” said study co-author Michael Sayette. PhD, Professor of Psychology on the University of Pittsburgh, where the study was conducted.

For the studywithin the Journal of Alcohol and Drug StudiesCollege men in an informal setting rated images of men or women depending on sexual orientation. They did this twice – while high on vodka and while sober.

Result: Men who were intoxicated (average breath alcohol concentration of 0.07) didn’t rate images higher than sober men. However, when men were told that they might potentially meet the people they value most, they were 1.71 times more more likely to want to fulfill their favorite people while drinking than when sober.

This vodka-boosted confidence could be explained by just a few aspects, said study creator Molly Bowdring, PhD, a postdoctoral fellow at Stanford University. “Drinking alcohol may cause people to be more sociable, or they may assume before drinking that they will be more sexually efficient when drunk,” Bowdring said.

Alcohol may also reduce fear of rejection, she said. “Alcohol can limit rumination, thinking, 'Oh, this interaction might go badly,' or 'I might not be able to communicate the way I want to,'” Bowdring said.

In the study, the psychologists had 18 pairs of fine friends drink vodka and cranberry drinks (for a bar-meeting atmosphere) before rating pictures. The men were in a position to talk but not discuss their rankings.

The men were told that after rating the pictures, they might select their top 4 people to potentially interact with in a future study. (This meeting was never intended to be real.) On one other occasion, the identical pair of men got here into the lab and compared images while drinking non-alcoholic cranberry drinks.

Of course there’s nothing incorrect with self-confidence. But learning to depend on beer or tequila shots to provide you courage — especially perhaps if that confidence results in sex — could trigger or worsen alcohol abuse, Sayette said.

A sobering affair

Alcohol abuse has serious health consequences. According to an Australian study presented At the European Emergency Medicine Conference in Barcelona on Tuesday, patients who went to the emergency room for alcohol-related reasons were 44% more more likely to return over the subsequent 10 years and had a 138% higher risk of dying over the subsequent 20 years than patients who did Emergency room visits Illnesses or injuries weren’t brought on by alcohol.

Other Research has found that alcohol-related deaths increased dramatically within the United States between 2007 and 2020. In 2021 they skyrocketed again 108,791 alcohol-related deaths. That's greater than the number Drug overdoses composed of opioids, methamphetamine and cocaine.

For most of the 29.5 million Americans with Alcohol use disorderLack of self-confidence may very well be the reason for the issue. “The majority of people with severe alcohol addiction suffer from this 'learned hopelessness,'” said Daniel Farmer, DO, the medical director on the West Virginia University Medicine Center for Hope and Healing. “[They’ve] had a life in which their perception was distorted to the point where they felt nothing could change for the better.”

Twelve-step programs, group therapy and motivational interviews, A counseling technique during which the therapist attempts to motivate you to remain sober. All are aimed toward restoring the patient's confidence and willingness to enhance their life, Farmer said.

As for “beer glasses,” the small Pitt study doesn’t prove it’s a myth. The men within the study only drank as much as a mean BAC of 0.07, which is below the legal limit within the United States. Most individuals who drink this amount “don't engage in risky behavior” or lose their inhibitions to the purpose of wanting “higher” alcohol consumption, Farmer said.

As Bowdring and Sayette analyzed 16 previous studies On this topic, they found a small but statistically significant connection between drunkenness and sexual attraction to a different person. “I'm not prepared to say that alcohol at this dose has no effect on perceived physical attractiveness, just that we didn't observe it in this study,” Sayette said.

Sayette said she hopes the study shows the importance of studying physical attraction in environments that mimic real life. Larger future studies could involve volunteers all drinking together in a room, and even taking the research to a bar and interviewing the patrons.

This is all a part of an effort to uncover habits and behaviors that may result in alcohol problems. “If we can help people understand what they get from their drinking experiences, they may be able to achieve their social goals without alcohol, whether it's social connection, improved mood or intimacy,” Bowdring said.